Marketing Highlight of the Month
A 50th anniversary celebration! To make Linear’s 2011 anniversary meaningful to customers, and to attract new customer leads, Element-R and Linear marketing developed a six-month campaign that involved customers and showcased the company’s history of innovation – culminating in a $10,000 Grand Prize giveaway. The integrated campaign included a new 50th logo, corporate brochure, testimonial and product history ads, publicity, direct and e mail marketing, a customer thank you letter and trade show promotions.
B2You
Fight B.A.D.D. (Business Attention Deficit Disorder) with a Five-Point Approach to Tying PR Strategy to Business Goals
So many businesses suffer from B.A.D.D., a condition that can strike any part of a company when inattention, poor planning, indifference or taking on too much at one time takes focus away from mission critical operations and initiatives.