A 50th anniversary celebration! To make Linear’s 2011 anniversary meaningful to customers, and to attract new customer leads, Element-R and Linear marketing developed a six-month campaign that involved customers and showcased the company’s history of innovation – culminating in a $10,000 Grand Prize giveaway. The integrated campaign included a new 50th logo, corporate brochure, testimonial and product history ads, publicity, direct and e mail marketing, a customer thank you letter and trade show promotions.
The B2B Social Spotlight: Roger Phelps
I started with the fundamental business reasons why our company was going to tackle social. Not because it was cool. Not because it was trendy. Not because everybody was telling me, “Oh you need a Facebook page”. You don't "need" one unless you have first figured out why it benefits your business.