Marketing Highlight of the Month
A 50th anniversary celebration! To make Linear’s 2011 anniversary meaningful to customers, and to attract new customer leads, Element-R and Linear marketing developed a six-month campaign that involved customers and showcased the company’s history of innovation – culminating in a $10,000 Grand Prize giveaway. The integrated campaign included a new 50th logo, corporate brochure, testimonial and product history ads, publicity, direct and e mail marketing, a customer thank you letter and trade show promotions.
B2You
Content Mitigation: How Sharing Service Details Could Keep You Out of A Crisis
Producing helpful, educational and valuable content isn’t just for attracting customers. It can be an invaluable ally if something between your company and a customer goes awry, even if you’ve done nothing wrong. Because somewhere, somehow, someone will find something with which to take issue.